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So my good friend, Shalene, came across a contest through a talk show that she follows and told me about it.  The contest was to pitch a great business idea and win a $20,000 prize!  She suggested I give it a shot.  To begin with, it was such a great feeling knowing that one of my dear friends had such faith in me and my business venture.  So I was on my way, seeking out my 15 minutes of fame!

The contest was sponsored by Skype and the idea was to use Skype to send a quick video message explaining my business idea.  I was so inspired!  I wrote out a script, rehearsed it about 50 times, I set up a lovely backdrop behind me, and logged onto Skype.  It was so great because it gave me an opportunity to really get my message direct, precise and to the point in less than two minutes…Click Send!  And wait…and wait…and wait some more!

I meditated on it for days!  I visualized what it will be like to sit on the couch and be interviewed by the show’s host.  I had read somewhere that to really program your thoughts and subconscious chatter, it is a good trick to write down what your burning desire is.  Everyday, I wrote “I won $20,000” about thirty times in my journal and then read it back.  I was in the zone!  Like an Olympic athlete, I visualized exactly how it was all going to go down!  Then I started thinking to myself, if I only have fifteen minutes of fame, what could I say to fully utilize my short time and truly impact my life, impact others lives, impact the world?!  I mean, in my mind, I was absolutely going to be placed in front of a million+ viewers!  How incredible it would be to be on that platform and not to mention how $20,000 would catapult my health and wellness internet company to the next level!  I was really pumping myself up!  My heart and mind was spinning!  My daily attitude was so positive, people noticed the extra pep in my step!  I was planning on hanging on to this feeling for the rest of my life, it felt so good…And I hadn’t even won yet!…

SO, the waiting was over, and the results were in.  I was not one of the three finalists.  My business involves connecting local businesses that offer health and wellness solutions with the community, all with the hopes to raise up the local economy collectively.  My plan is to increase social awareness and health consciousness.  Really make an honest and sincere difference in this world!  What I did not consider was the premise of the talk show and the audience.

This talk show focused more on finding the best fashion trends, the best wrinkle cream and the how-to’s such as how-to please your husband, how-to get your kids to school on time and still look good doing it!  All important subjects to many people, but may not be quite the audience or more importantly the atmosphere conducive for my particular genre.  Regardless, this was a great, eye-opening experience for me as a budding entrepreneur!

I learned many things!  For one, it is all about the market segment, the audience.  I know now that I need to be very aware as to who I am speaking to and at what time of the day it is.  Certain times of the day we may be a fashionista, car-pooling mothers and at other times we are health nuts looking to find a great yoga instructor.  So yes, market awareness is crucial!

The other lesson I learned is that a good positive attitude and a definite purpose does wonders!  Visualizing the end result and being at that peak energetic level makes the creation of any project or business venture that much more exciting and invigorating!  So many business gurus and motivational writers and speakers such as Tony Robbins, Brian Tracy, Les Brown, Earl Nightingale, Jim Rohn, Napoleon Hill (and the list goes on) all send out a similar messages.  Develop a burning, undeniable desire and visualize the desired results until you accomplish your goals.  I vow to myself that I will not stop and I will continue to be excited and preserver and know that my success is inevitable!

 Know that your success is inevitable as well!  Go out there and achieve your dreams and goals!  In the words of one of the greatest bands of all time, Journey, “Don’t Stop Believing!”

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